Name: LotSignal
Brand: LotSignal

Question 1

Will this replace my marketing person?

Accepted Answer

No — it gives them their week back. LotSignal does the part nobody has time for: watching every unit on the lot, working out which ones need help first, and having a finished draft ready when you open it. Your marketing person still decides what goes out, edits the copy, and owns the relationship with the store. They just stop starting from a blank page every morning.

Question 2

How long until it's actually running?

Accepted Answer

Connecting your inventory takes about fifteen minutes, and you'll see your first signals the same day. Most stores approve their first Digital Campaign Pack within a day or two. There's no implementation project, no training week, and nothing to install.

Question 3

Do I have to change my DMS or website?

Accepted Answer

No. LotSignal reads your existing inventory feed or your site and sits alongside your DMS, CRM, website provider, and paid-media tools. It doesn't replace any of them, it doesn't rebuild your website, and it doesn't run ad spend on your behalf.

Question 4

How does it decide what to flag?

Accepted Answer

It reads your inventory every day and looks for the things that cost you money quietly: units crossing 30, 60, 90, and 120 days on the lot, price reductions nobody announced, new arrivals worth a real launch, and listings missing photos or prices. Each signal is ranked so the short list you open is ordered worst-first, and every one names the vehicles it's about and the campaign it recommends.

Question 5

Can it write in our voice, not generic AI voice?

Accepted Answer

Yes. Copy is drafted from your store's approved brand voice, offers, and disclaimers — not from a generic template — and the edits you make teach it how your store actually talks, so it needs fewer rewrites over time. Every draft is still a draft: it goes to your team before it goes anywhere else, and LotSignal will not invent pricing, incentives, or financing claims.

Question 6

Can it handle multiple rooftops?

Accepted Answer

Yes. One workspace covers as many stores or clients as you run, each with its own brand profile, voice, disclaimers, and approval chain. Roles control who can draft, who can approve, and who can only view, and reporting rolls up across every rooftop.

Question 7

What if I don't like what it wrote?

Accepted Answer

Edit it. Every field in a Digital Campaign Pack is editable in the browser, and reviewers can approve or request changes with a comment. Nothing sends without an approval, so "I don't like it" is a normal step in the workflow rather than a problem to escalate.

Question 8

What does it cost?

Accepted Answer

Plans are priced per rooftop, and there's no ad spend or media markup involved — LotSignal doesn't buy media. We're rolling out to early access dealerships, dealer groups, and agencies right now, so see the pricing page or request access and we'll come back to you within one business day with a number for your setup.

The cars that aren't moving should be the ones you're marketing.

You already know something is sitting. You just don't know which one to fix first.

From “we should market that” to live in one sitting

Connect your inventory

Get prioritized signals

Approve and ship

Every signal tells you why, not just what

Your GM approves from their phone

Whether you run one store or thirty

For dealerships

For dealer groups

For automotive agencies

What your first week looks like

Feed connected

First pack approved

Your voice locked in

A short list, waiting

The questions dealers actually ask

Bring your inventory. We'll show you what's sitting.